Keys to Success:

Ideas and insights for business owners and equipment dealers.

DEALERS: 4 old attitudes hurting your equipment sales

“We leave the financing to the customer” Nearly 6 out of 10 business owners secure their financing at the dealer Business owners are 3 times more likely to buy from a dealer that offers a finance program over one that doesn’t. “My customer would rather get financing from their bank” 64% of business owners prefer to finance equipment with an equipment lender versus their bank....

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DEALERS: As much as 20% sales growth without spending a dime.

Having a good selection of equipment is just not enough these days. Dealers find themselves in a highly competitive market with margins and sales performance under pressure. Finding real opportunities for growth can be challenging. Most opportunities for growth require really big money or significant time to evolve the way you do business. But there is one way to grow without learning anything new or...

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