Keys to Success

Financing a solution wins over financing equipment

The competitive environment for manufacturers, vendors, and dealers is increasingly intense. As such, companies are seeing more and more pressure on pricing and risk. In every challenge, though, there is opportunity. Innovative thinkers are bringing new approaches to the market. Bundling services, technology, and support with equipment sales has long been a more “solutions” oriented approach, but most aren’t realizing the impact a finance program...

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Does offering financing to customers intimidate you?

Intimidate – [in-tim-i-deyt] – v.: To make timid. To fill with fear. Equipment expert and finance expert are not the same thing. Many equipment pros are amazing equipment experts but when the conversation moves out of their comfort zone…money…they’d prefer to let their customers figure it out on their own. Are you afraid to offer financing to your customers? Here are 6 points to consider...

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Up to $50,000 in cash! When the engine needs to be rebuilt, the office redone, or the payroll reinvigorated…there are good solutions for small business

As a small business owner, things can get a little tight from time to time. Even if the cash flow is stable, it can be hard to come up with that extra boost to improve the company. While banks have long offered lines for credit for these kinds of needs, it can take weeks of painful process that ties up your business and creates uncomfortable...

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Working capital lenders for equipment acquisition? Be careful.

There are some really innovative small business working capital providers breaking through in the market today. While caution must be used to ensure proper use, they fill a void where banks are no longer meeting the need. With the ease of these solutions, we hearing more often that these are somehow viable alternatives to more traditional equipment lending–especially in credit “challenged” circumstances. Not so fast....

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The importance of an equipment lender with industry expertise.

Experience is great. Expertise is better. Across the landscape of equipment lenders, there are companies full of experience in a wide variety of industries. Decades of funding assets in all kinds of credit situations and economic circumstance behind their chase for the next manufacturer, dealer or vendor. Our compliments. But that’s not enough. Where experience is a valuable asset, expertise is a growth engine. Expertise...

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Talk about money…sell more equipment.

Have you ever noticed salespeople that are strong equipment experts are often not your star performers? Why? It could be work ethic, drive, the love of the hunt, the ability to connect with people. Or, it could be that they don’t talk about the money until it’s too late. If they can’t pay for it, they can’t buy it. Yet, too many equipment salespeople spend...

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The benefits of pre-qualification for your equipment financing

Many small business owners spend significant time going back and forth with equipment specs and spend virtually no time preparing the financing. Unfortunately, knowing how and where to get the money should be a first step and not an afterthought. The lack of up-front preparation for the finance process can lead to frustration on both ends of a transaction and a difficult experience. There is...

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Good Credit. Making money. Strong Business. Still turned down at the bank?

Most business owners find mystery in the process of acquiring financing for your business. One year everything goes smooth as silk. The next year the process feels cumbersome and difficult even though your good credit is still good. While the reasons for these wild swings in the experience of borrowing money are many, there is one that surprises most business owners when it’s too late:...

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What interest rates and tires have in common

When was the last time you bought a car primarily because of the tires? Listen, good tires make the ride. But when making a purchase decision, tires probably don’t make the most-wanted list. In financing commercial equipment, there’s a bunch of people kicking tires rather than focusing on what’s most important. In fact, interest rate might be the most over-valued item in financing equipment? Lower...

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Helping your customers buy with confidence

Too often, business owners spend significant time working with your team on specs, only to overlook the preparation needed to pay for the equipment. The lack of up-front preparation for the finance process can lead to frustration on both ends of a transaction and a difficult experience. There is a simple solution that can better position your sales team for success. Pre-qualification We are all familiar...

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Keys to Success:

Ideas and insights for business owners and equipment dealers.